SSL Outlines Sound Vision For Business Development at AES

SSL Outlines Sound Vision For Business Development at AES

Legendary console manufacturer gears up to provide new tools for DAW users
(October 11, 2005)

Solid State Logic, the world’s leading manufacturer of professional analogue and digital consoles, announced at AES its intention to expand on its core business and enter new markets.

Following SSL’s acquisition by Peter Gabriel and David Engelke in June, the business embarked on a period of analysis to identify key areas of growth and opportunity. The company chose the AES show to publicly introduce its new vision.

“The future of SSL is based around continued excellence in the audio console market,” says SSL’s managing director , Antony David. “In addition to that, the owners have a clear commitment to new product development and bring an imaginative and entrepreneurial vision to the business strategy. The feel of the company is now very much akin to when we were independently owned in the 1980s and enjoyed a long period of strong growth.”...