Womad co-founder Peter Gabriel said: "It just felt there was beginning to be a negative noise about Reading." Gabriel told reporters he recently met a woman who had been going to the festival for 15 years, but had decided not to go again because it was too crowded.
Successful relationship
Organisers ruled out using the nearby home of the Reading rock festival as there is only a four-week gap between the two events. Despite moving to a bigger site though organisers say there are no initial plans to increase the 20,000 daily capacity.
Charlton Park is home to the Earl of Suffolk and Berkshire. His son, Viscount Andover said: "I am very excited by this project and look forward to a long and successful relationship."
The environmental impact the festival may have has been discussed amongst organisers and North Wiltshire Council. Council leader Carol O'Gorman said: "Until we've gone through the process we won't know about it, but I've talked to the organisers and they put local people and businesses first. "It's a superb opportunity for North Wiltshire," she added.
Next year will be Womad's 25th anniversary and Gabriel will perform along with Baaba Maal, drummer Bill Cobham, the Doll Foundation, Steel Pulse and Sam Tshabalala.
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