Hi-fi website creates tribute to top musicians

LONDON - Hi-fi company Bowers & Wilkins has expanded its website to include a new section dedicated to sound aficionados, including Peter Gabriel, Dave Stewart and Cassandra Wilson.

The new section on the website is dubbed Society of Sound, and has been created by Global Beach. It features artists such as Gabriel and Wilson, along with producers and sound engineers, who are dubbed "fellows" of the society. The website features videos of each artist, tells their stories and why sound is important to them. Each month, a new "fellow" will be inducted into the society.

Dan Northover, managing director of Global Beach, said: "Adding this kind of content to a site, really allows people to share in the passion and experiences of the 'fellows'. Over time we will continue to build the community adding new functionality to connect people with their passion for true sound."

http://www.bowers-wilkins.com/display.aspx?infid=782