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04 octobre 2006

Digital music awards honours MySpace influence

(...)The 2006 BT Digital Music Awards didn't showcase an industry "coming of age" as The Guardian has it. Digital music's pubescence is long behind it as far as the public is concerned. It's more like a confused late-20 something now, torn between settling down, getting fat, and going to dinner parties with rich buddies, and its heritage as an agitator, grinding the cutting edge. A sharpness was detectable at times last night, thankfully.

Accepting an award for pioneering online music, Peter Gabriel alluded to the continuing conciousness struggle. He said there was still ample opportunity for artists to assume control of their own careers, which is precisely what the music business is scrambling to stymie. The biggest cheers from the assembled crowd of record company and marketing suits went up whenever an artist or campaign was mentioned which had pulled a fast one on the public. Ex-Bedales public schoolgirl Lily Allen's internet-spearheaded coronation as an "edgy" yet ubiquitous pop princess amused them immensely. (...)

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