Brands: Today's Gods?

Brands have become a part of our daily lives, whether on clothing, multimedia gadgets or accessories. Today, what you wear or possess indicates whether you are "in" or not. This
can lead to social exclusion and increased pressure to consume, especially for young people.

1. How do brands affect the way society functions?
   How do brands change our social interactions?
   
   
2. To what extent can consumption pressure be pushed back?
   Could school uniforms be a solution?
   
   
3. What are the roles and strategies of multinational companies in this context?

• David Bosshart, Director, Gottlieb Duttweiler Institute, Switzerland
• Peter B. Gabriel, Musician, Real World, United Kingdom
• Kathleen Ix, Student, International School of Geneva, Switzerland
• Reno Sami, Manager, School Uniform Project, Plusminus Basel, Switzerland
• Sir Martin Sorrell, Group Chief Executive, WPP, United Kingdom

Moderated by

• Bendicht Luginbühl, Journalist, Switzerland