We7 Signs The Orchard
September 30, 2008 by Paul Glazowski
Ad-Supported Music Service We7 Signs The Orchard
Peter Gabriel and other backers of the free-streaming, ad-supported, as well as paid-for download service We7 already convinced Sony BMG, Warner Music Group and EMI to provide some of their respective catalogues to the effort. Now the service has signed The Orchard, an international distributor with connections to more than 14,000 artists and over 1.3 million tracks.
The way in which tracks are being issued through We7 is not certain. Immediate availability of content is definitely not proving to be the case at present, as a quick search for material listed among The Orchard’s repertoire of artists shows a great number of absences. The same goes for the major companies noted earlier.
But if We7 co-founder and CEO Steve Purdham’s assessment of additions soon to be made is any indication, the service’s full launch is expected occur “in the coming months,” ensuring that the future will look richer than today. Probably, anyway. The wait will either be treacherous or easygoing, depending on one’s current assessment of the We7 business model.
Seeing as how We7 offers music rights holders the ability to offer streaming music as well as free (ad-supported) and paid-for downloads, one might think it to be striving to be a come-one-come-all type venue. Whatever fashion the consumer wants their music, in other words. But the availability of content is far from thorough, and the somewhat strange juxtaposition of paid and ad-supported downloads might make for an uneven experience.
Then again, if it is payment for songs that you wish to avoid, We7 can provide for such demand. Granted, the amount of popular content needs to be dramatically increased if We7 is to have any chance at amassing a substantial audience, but if one is to take the company’s abovementioned statement into account, that objective will eventually be realized.
When all is said and done, if we’re to draw any comparisons with the most recent free music newsmaker (MySpace), We7 will be something that resembles the social network’s opposite. Meaning music will be the primary attention getter, with friendly features tagging alongside.
Peter Gabriel and other backers of the free-streaming, ad-supported, as well as paid-for download service We7 already convinced Sony BMG, Warner Music Group and EMI to provide some of their respective catalogues to the effort. Now the service has signed The Orchard, an international distributor with connections to more than 14,000 artists and over 1.3 million tracks.
The way in which tracks are being issued through We7 is not certain. Immediate availability of content is definitely not proving to be the case at present, as a quick search for material listed among The Orchard’s repertoire of artists shows a great number of absences. The same goes for the major companies noted earlier.
But if We7 co-founder and CEO Steve Purdham’s assessment of additions soon to be made is any indication, the service’s full launch is expected occur “in the coming months,” ensuring that the future will look richer than today. Probably, anyway. The wait will either be treacherous or easygoing, depending on one’s current assessment of the We7 business model.
Seeing as how We7 offers music rights holders the ability to offer streaming music as well as free (ad-supported) and paid-for downloads, one might think it to be striving to be a come-one-come-all type venue. Whatever fashion the consumer wants their music, in other words. But the availability of content is far from thorough, and the somewhat strange juxtaposition of paid and ad-supported downloads might make for an uneven experience.
Then again, if it is payment for songs that you wish to avoid, We7 can provide for such demand. Granted, the amount of popular content needs to be dramatically increased if We7 is to have any chance at amassing a substantial audience, but if one is to take the company’s abovementioned statement into account, that objective will eventually be realized.
When all is said and done, if we’re to draw any comparisons with the most recent free music newsmaker (MySpace), We7 will be something that resembles the social network’s opposite. Meaning music will be the primary attention getter, with friendly features tagging alongside.
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