The Video: Saatchi & Saatchi Award for World Changing Ideas

LifeStraw(R), a revolutionary personal water-purification tool for use in the developing world, today has won the fifth Saatchi & Saatchi Award for World Changing Ideas. It was announced this evening by Her Royal Highness Princess Badiya of Jordan at a high profile presentation ceremony in New York. To view the Multimedia News Release, go to:

http://www.prnewswire.com/mnr/saatchi/31984/

Peter Gabriel, commented, "LifeStraw(R) is a wonderful, simple and elegant solution to a problem that kills millions of people, especially kids, every year. I hope it gets out into the world in huge numbers very fast."