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03 septembre 2008

EMI signs up to We7

By Ben Cardew, musicweek, Tuesday September 2, 2008

EMI has become the third major to sign with ad-supported music service We7, in a deal that means material from the company’s founder Peter Gabriel will be available from the site.

The partnership, which follows similar deals with Sony BMG and Warner, means We7 users will be able to listen to full tracks and albums on an unlimited basis at no cost, as well as buy MP3 downloads.

We7’s advertising technology plays short, targeted audio adverts before each streamed track and ensures rights owners get paid.

EMI Music president of digital business Douglas Merrill says, We7 represents the new and innovative digital experiments underway in the market today, giving fans another way to experience their favourite music and providing artists with an avenue to reach new audiences. We are pleased to be a part of emerging digital initiatives, including We7.”

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