Peter Gabriel Goes it online and alone
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Gabriel is expected to earn double the money that he would get through a conventional record deal. Commercial director Duncan Reid of Ingenious explains the business savvy of the deal, saying, "If you're paying a small distribution fee and covering your own marketing costs, you enjoy the lion's share of the proceeds of the album. Gabriel is expected to outsource CD production for worldwide release through Warner Bros. Records. The new album deal covers the North America territory, where Gabriel is currently out of contract. Ingenious have previously scored chart entries with independently released albums by Mick Hucknall's Simply Red.
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