Undercover Feeds The Filter

by Paul Cashmere - August 5 2008

Undercover`s daily music news feed is now being featured at The Filter, Peter Gabriel`s new digital media destination.

The Filter sorts relevant content for each user to serve your taste and mood based on unique algorithms.

"As well as providing daily, personalised recommendations of music and movies, The Filter also aggregates the very best entertainment news & review content out there. As part of our global ambition, it's great to now include Australia's Undercover amongst our quality feeds, as, without this, the world may never have known that Phil Collins got to Number 1 in NZ only last week" The Filter CMO Andy Semple says.

“The Filter aims to be the best possible blend of man and machine - a hybrid engine that filters all entertainment content to one’s own personal taste,” says Martin Hopkins, a co-founder and CSO of The Filter.

Undercover’s daily news feed is now supplied to The Filter so that The Filter users will gain the instant daily knowledge of what their favorite artists are up to.

The Filter was developed by Hopkins and Rhett Ryder in Bath, England. David Maher-Roberts, a new-media and marketing expert joined soon after as CEO and was closely followed by former Dennis Inc executive Andy Semple.

Check out The Filter at www.thefilter.com