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22 juillet 2007

viagogo Steams Ahead with Peter Gabriel Tickets

Exciting online charity auction sees first-ever artist collaboration with secondary ticket market.

Fans of Peter Gabriel can now bid on exclusive ticket packages to his current European tour at Europe's leading online secondary ticketing website, viagogo ( Thanks to a new deal with Real World Tours, Gabriel's own record label and tour promotion company, viagogo has secured great tickets plus other fantastic extras for fans to bid on to raise money for a new charity Peter is supporting that launches this Wednesday . This deal is the first of its kind as never before has an individual artist agreed a partnership with the secondary ticket industry.

Fans can log on now to and place their bids to win the tickets and merchandise, including CDs of the tour signed by the man himself, a shirt and a set list.

Gabriel, famous for hits like "Steam" and "Sledgehammer", began "The Warm Up Tour: Summer 07" in June, and is playing all across Europe until August.

This deal extends viagogo's relationship with the music industry following its announcement in May that it had struck the first ever secondary ticketing partnership with a music major -- Warner Music International (WMI). This partnership enables viagogo to sell tickets for WMI artists' showcases plus digital content bundles and hold charity ticket auctions. The company also signed a deal with Music for Relief, a charity founded by rock band Linkin Park, enabling it to hold fundraising auctions for premium Linkin Park ticket packages. No other secondary ticketing company has developed such relationships with the music industry, and in addition to viagogo's portfolio of high profile sports partners, they reinforce the company's credibility and stature as the leader in its field and consumers' online destination of choice for live event tickets.

Eric Baker, CEO of viagogo, said: "This is an exciting first for us to offer such exclusive packages to followers of a legendary musician, direct from the artist. It's a significant partnership that's brought together one of the most pioneering influences in popular music and the most pioneering online live ticketing company. We're really pleased to be able to offer fans a great experience, and help raise money for Peter's favourite charity at the same time."

The exclusive tickets are available for four legs of Peter Gabriel's "The Warm Up Tour: Summer 07" in Monaco, France and two in the UK. Fans wanting to secure these limited packages should go to now and start bidding.

For more information about viagogo please contact
Gareth Jordan or Adam Murray at freud communications
Tel: +44 (0) 20 7580 2626; Email: firstname.surname @

About viagogo

viagogo is an online secondary ticket exchange that allows people to buy and sell live event tickets in a safe and secure environment. What that means is that viagogo facilitates and guarantees the exchange between someone who wants to sell and someone who wants to buy live event tickets. By managing payment and delivery we guarantee that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was set up in August 2006 by the co-founder of, the leading online secondary ticketing company in the US that was acquired in January 2007 by eBay for $307m. Based on an already proven business model and adapted for the European market, viagogo is the first and leading business of its kind in Europe, bringing efficiency and transparency to what has traditionally been a murky marketplace. It is therefore the best place to buy and sell live event tickets in a secure and guaranteed way.

Since it launched, viagogo has developed a portfolio of partnership deals with world-leading UK and European sports teams, media companies and charities. It is the official secondary ticketing partner of football clubs Chelsea FC, Manchester United FC, Everton FC, Blackburn Rovers FC and FC Bayern Munich, as well as Rugby Union clubs Leicester Tigers and London Wasps. Among other deals, viagogo has also signed partnerships with, Europe's leading independent online travel and leisure group, major global music company Warner Music International, and charities Amnesty International, Music for Relief and Leonard Cheshire. viagogo is the online destination of choice for people seeking tickets for major live events of all kinds across Europe.

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